InnoBeat

logo design & communication campaign

Share this project on your profile.

In this project we created the communication campaign for InnoBeat, an event about innovation in music.

To give a strong identity to the event, we first created a logo to be applied both to several media and to merchandising. The logo has the form of a monogram and consists of the two initials of the name of the event. The letter “i” is inserted in the “B” and is distinguished by the filling color. The letter “B” is instead made up of the keys of a piano to recall the musical theme. On the left side, the piano hammers become the connections of a machine learning neural network, to recall the technological content of the event. The profile of the letter “B” finally recalls the shape of a guitar.

The logo has been applied to several mockups: t-shirts, tote bags and vinyls, also in the form of patterns. The same logo was also used as the profile picture on social networks to promote the event.

To recall the technological evolution of music, for the billboard of the event we chose to use an old computer, showing Spotify on its screen. In this way we created a link between past and present.

Finally, as for the tickets for the event, in the tear-off section we wanted to recall again the piano keys, this time arranged in such a way as to form the skyline of the city.

Share this project on your profile.